Since about late 2009, there have been a trend to less be more in running footwear that has a big movement towards minimalist shoes and barefoot running. Ever since about late 2012 there have been a trend for a deficiency in interest in that. Since that time there was a rise in desire for the super padded or maximalist running shoes just like the Hoka One One. The minimalist/barefoot trend has been driven by a large amount of evangelists, books, magazine articles, web sites, blogs and community forums. Despite all the support, interest as well as minimalist running shoe sales are already dropping. Their will not be much evangelicalism occurring for the maximalist running footwear nor is there much support for it on sites along with magazines and their is not any book published selling it. Despite the fact that now, the Hoka One One maximalist super-padded running footwear is anticipated to outsell the whole minimalist running shoe category this year.